How to Start a Career in Restaurant Public Relations with Shari Bayer

In today’s episode, we speak with our guest Shari Bayer, founder & president of Bayer Public Relations, as well as host & producer of All in the Industry podcast.

With over 30 years in the industry, Shari established her PR agency in 2003, representing chefs, restaurants, and culinary-focused clients. As a Les Dames d’Escoffier NY member since 2010 and former president of the New York Women’s Culinary Alliance, Shari sheds light on the pivotal role of “networking” in her career.

Listen as Shari shares stories of solo dining adventures, discusses writing her first book, Chefwise, and reveals the secrets to building an exciting career in restaurant public relations.

You can listen to and find any resources mentioned in this podcast on our official page:

—About Auguste Escoffier School of Culinary Arts—

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00:00 – Introduction
02:27 – The Wealth of New York
07:32 – Adventures in Solo Dining
12:43 – Chicago Treasures
17:25 – Dabbling and Discovering PR
25:17 – Passion and How PR is Different
30:02 – Networking and Social Media
37:49 – A Decade of Podcasts
43:54 – The HOST Summit
47:22 – Lessons from Chefs
54:26 – On Mentors
58:30 – Shari Bayer’s Ultimate Dish

*Chef’s Pencil
**Based on comparable student population data for Austin and Boulder as reported in Integrated Postsecondary Education Data System (IPEDS)

Video Duration: 01:02:02

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