How Liquid Death’s Founder Started A $700 Million Water Brand | Founder Effect

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.

Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Tom Huddleston

Subscribe to CNBC Make It.: 

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: 
Find CNBC Make It. on Facebook: 
Find CNBC Make It. on Twitter: 
Find CNBC Make It. on Instagram: 

#CNBC
#CNBCMakeIt

How Liquid Death’s Founder Started A $700 Million Water Brand | Founder Effect

Video Duration: 00:10:22

Subscribe to Channel:

This video by CNBC Make It was liked: 20546 times

If you like this video by CNBC Make It, please support their CHANNEL by clicking on the SOURCE link below and Subscribe.

SOURCE

————————————–

Featuring Your Videos:

By featuring your videos on our blog, your videos will receive hundreds of views daily from our website visitors, you get a backlink to your channel for followers to subscribe to your channel. This is a win/win for SEO for both of us. If you would like your videos or channel highlighted and premiered on our blog for FREE, please contact us.

However, if you no longer want us to premier your channel, and want us to remove your video and not feature your channel anymore, please contact us.

Video Post Disclaimer:

The information contained in the multimedia content (“Video Content”) or post content in general, represents the views and opinions of the original creators of such Video Content or post, and does not necessarily represent the views or opinions of AlHaririGroup. The mere appearance of Video Content or the post on the Site does not constitute an endorsement by AlHaririGroup or its affiliates of such Video or Post Content. 

The Video Content or Post has been made available for informational and educational purposes only. AlHaririGroup does not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the Video or Post Content. AlHaririGroup does not warrant the performance, effectiveness or applicability of any sites listed or linked to in any Video Content or Post.

Affiliate Disclosure:

This post and description may also contain some affiliate links, which means that the post creator may receive a small commission at no extra cost to you if you click on some of the product links and decide to make a purchase. This channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

Copyright Issue:

If you find any of your copyrighted material in this post or video, please contact us, so we can resolve the issue.

© All rights reserved by respective owners.

————————————–

Video Keyword Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *