Color Psychology: That Influence Food and Beverage Taste and Feeling

In this captivating video, we explore the intriguing relationship between color and food and beverage branding.

Join us as we dive into the world of the visible spectrum, color psychology, and how it impacts major brands like KFC, Burger King, and Starbucks.

Discover the secrets behind how these brands use colors to influence your choices and appetite.

Don’t miss this informative and engaging journey into the science of color in the food industry!

0:00 We eat with our eyes before we smell or taste
0:15 Color Research 62%-90% judgement base on color alone.
0:33 Brand recognition can be increase by effective use of color
0:48 Color in Food and Beverage Brand
1:15 Spectrum of Color
1:28 Color impact our Emotion on Food and Beverage
1:37 KFC – Red Logo evoke appetite
2:18 Burger King – Signature Yellow to bring Happiness and Energy to crave their whopper
2:43 Starbuck – Natural Green of Growth and Freshness
3:09 How do colors affect your food brand choices and taste?
3:30 Summary

#colorinbranding #colorinmarketing #colorinbrandingandmarketing
#branding #marketing

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